Stop Duplicates,
Start Selling.
Detect and Merge Duplicates, Clean Dynamics 365 CRM Data Using DeDupeD
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What is DeDupeD?
DeDupeD is an advanced duplicate data management application designed for Microsoft Dynamics 365 CRM/Dataverse. It addresses the common yet critical challenges of duplicate records, which can lead to poor decision-making, frustrated customers, and inefficiencies for CRM administrators and sales teams. By identifying, preventing, and merging duplicate records—whether they are accounts, contacts, leads, or custom entities—DeDupeD ensures your CRM data remains clean, consistent, and reliable. By eliminating duplicates, DeDupeD improves data quality, enhances sales insights, and gives your teams a single view of every customer, helping them work smarter and engage confidently.
Recent Updates
Whitelist specific records from future duplicate checks to maintain data accuracy.
Detect and Merge duplicates despite Phone Number formatting differences for a unified customer view.
Auto-merge duplicates generated on the server side, and merge duplicates at field-level based on various merging criteria.
Define clear rules for merging addresses for Contacts, Accounts, and Leads without losing important details.
Information Vault
Benefits of using DeDupeD
Automates duplicate detection, saving CRM admins and sales teams time.
Reduces storage costs by removing redundant customer records in Dynamics 365.
Ensures only accurate, clean client data for seamless sales operations.
Improves data quality, enabling sales teams to engage with customers seamlessly.
Supported On
Dynamics 365 CRM
Online
Features
Here’s how DeDupeD can help you maintain CRM Data Quality
Detect Duplicates Records
Automatically find and fix duplicate CRM records on a regular schedule to keep your CRM data clean, accurate, and up to date—before small issues become big problems.
Quickly identify duplicate records in your CRM using the “Show Duplicates” button and keep your data clean and organized.
Duplicates often occur when CRM data sounds the same but are spelled differently. DeDupeD uses smart phonetic fuzzy matching to catch these hidden duplicates, helping you keep your CRM data clean, accurate, and reliable.
Identify duplicate records in Dynamics 365 CRM caused by different phone number formats. Get a single, clean view of customer data and help your team work more efficiently.
Prevent Duplicates Records
When data comes from different sources (for example, client-side or server-side), duplicates can easily slip in. DeDupeD helps stop this by letting you set custom rules that block duplicate records during data imports or workflows. This reduces manual clean-up and keeps your CRM data clean, accurate, and consistent.
Instantly stop duplicate records from being created—both while entering data (Client Side) and during backend processes (Server Side)—so your CRM stays clean from the start.
Easily whitelist certain records to skip them during future duplicate detection, giving you more control and flexibility in managing CRM data.
Merge Duplicates Records
Keep your CRM data clean and consistent by merging duplicate records in just a few clicks. Choose the correct master record and combine important details from other duplicates to create a single, accurate view of your customer.
When merging duplicate records, it’s important to keep the best and most accurate data. DeDupeD lets you choose how each field is handled—whether you want to keep the most common value, sum up numerical data, or combine text fields. This gives you full control to keep your CRM data clean, consistent, and reliable.
Managing multiple addresses for the same lead or customer can get messy. With DeDupeD, you can set specific rules to merge address fields, so important location details are combined and nothing gets lost.
Easily find and merge thousands of old duplicate records in one go. Keep your CRM data clean and accurate without losing critical information or breaking data consistency.
More Features
Auto Merge
Automatically merge duplicate records created from data imports, workflows, server-side processes, or Power Automate flows—making CRM data clean and easy to manage.
Scheduled Detection
Automatically find duplicate records on a daily, weekly, or monthly schedule and get the results sent directly to your email.
Customizable Merge UI
Personalize the merge view to look and feel like your existing CRM screens, making it easy for users to review and merge records without confusion.
Advanced Filtering
Use powerful FetchXML filters to catch duplicates even in complex or custom CRM setups.
Form-Based Detection
Turn on duplicate checks only for selected forms to stay in control.
Multiple Matching Methods
Pick from five smart matching methods to find duplicates based on your unique data rules.
testimonials
What Our Customers Are Saying?
Our Blogs
5 Challenges of Duplicate Dynamics 365 CRM Data and How to Solve Them!
Duplicate CRM data can hinder your company at every level. If left unaddressed, 15-30% of your CRM data could be duplicates. These duplicates can negatively impact various departments: marketing…
Duplicate Data Management in Dynamics 365 CRM – OOB Duplicate Detection vs Inogic’s Data DeDuplication App!
Duplicate data is an inherent aspect of any database operation. It is crucial to take steps to prevent the…
Eliminate Dynamics 365 CRM Duplicates with Master Record Selection and Fuzzy Merging Logic to boost sales productivity!
Accurate data is the lifeblood of any successful CRM system and sales process. But let’s face it…
Frequently Asked Questions
You can find duplicate records in Dynamics 365 by setting up native duplicate detection rules in CRM. As well as you can automate duplicate checks on a monthly, weekly, and daily basis, and detect duplicates On-Demand from anywhere in the CRM by just a click of a button using the DeDupeD App.
You can detect fuzzy and similar-sounding duplicate records in Dynamics 365 CRM using DeDupeD’s fuzzy matching functionality. You can adjust accuracy levels—Low (broad matches), Medium (balanced, 60-79% score), or High (precise)—to fine-tune results. You can also set a match quality score to improve accuracy and reduce false duplicates, keeping your data clean and reliable.
In Dynamics 365 CRM, you can prevent duplicates from entering the CRM across all entities (OOB or Custom) at both the server and client sides using DeDupeD App.
On server side you can prevent duplicates when creating new records and updating existing records using the Assembly, WPF Application, and Data Import processes, Power Automate, and Workflow. On the client side, you can prevent duplicates upon saving the record and on field changes, reducing the need for frequent manual clean-ups.
You can purge duplicate data in Dynamics 365 CRM by merging up to four duplicate records directly from the merge record dialog box for account, contact, and lead entities. You can also set up bulk system jobs to detect and clean up duplicate records in bulk.
But with DeDupeD, you get advanced capabilities for better results. You can merge up to 10 duplicate records directly from individual CRM record forms for any Dynamics 365 CRM entity (OOB or Custom). Using DeDupeD’s Windows-based tool, you can detect and merge up to N number of historical duplicate records in bulk. Additionally, while merging, you can transform any desired record into a master record and export duplicate records before merging them.