Certified Geo-Analytical Mapping App for Dynamics 365

Maps Integration for Microsoft Dynamics 365 CRM - Maplytics


Why Maplytics?

Microsoft Dynamics 365 CRM users study client records to analyze the clients’ details better and refine business strategies as per their requirements. They tend to miss out on important locational data due to the lack of geo-location-based intelligence while viewing the CRM data. This often results in delayed or inaccurate decision-making, sub-optimal operating efficiencies, lack of real-time visibility into daily operations, inadequate control of travel expenses, and loss of productivity.

So, what’s the solution?

Integrate a comprehensive geo-mapping app that empowers business decision-makers to harness the power of geo-analytics by visualizing CRM data on the Map, and improve the quality of business strategies!


Maplytics ensures a smooth and interactive exploration of Dynamics 365 data on a map.  The integration with Bing Maps enriches data visualization, offering insights that drive informed decisions. Maplytics is a comprehensive and powerful Geospatial and Analytical Mapping solution for Microsoft Dynamics 365 CRM users. It is designed to enable Microsoft Dynamics 365 CRM users to leverage the power of location intelligence to plot, plan, analyze, and act on their CRM data. It empowers users across industry verticals with Geographical Data Visualization, Optimized Routing, Appointment Planning, Proximity Search, Heat Maps, and Territory Management to drive better sales, improve business processes and engage customers at the right time.

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Available on

Dynamics 365 CRM

On-Premises & Online

Languages Supported

English, German, French, Spanish, Portuguese, Turkish, Hungarian, Dutch, Polish, Arabic and Russian


Radius Search

Radius search allows filtering records within a given Proximity/Radius around current location. Users can locate nearby customers on a map based on time/travel and view the shortest travel distance along with line of sight distance using this feature. Also, users can perform concentric proximity searches on maps within Dynamics 365 CRM from the current location for relative analysis of Dynamics CRM data.

Route Optimization

Find optimized routes to visit customer locations with the help of Maplytics. Users will be able to plot routes between locations of their choice and cover all the locations in the shortest time span. To increase the efficiency, routes can be optimized on the basis of modes of transport. Users can save these optimized route planning solutions within Dynamics 365 CRM and share them with other users through email or print them for future reference. With the inclusion of a route map, Dynamics 365 CRM gets transformed into a dynamic tool for streamlined and effective field operations, enhancing the overall efficiency of location-based activities.


Managers and Sales Reps can now easily plot way points on the map and create optimized automated schedules for multiple field agents. Each user has a separate route color assigned. Set your default preferences for Auto Scheduling Card and plot automated plan on the map and save routes and appointments in CRM. Users will be able to keep track of the appointments along with the ability to Check-In/Check-Out for the set meetings/appointments. Even set Advanced Preferences to consider the existing meetings of field reps and automatically either reschedule those meetings or add them to their schedule.

Sales Territory Management

This feature of Maplytics allows managers to create territories for Sales Reps. Territory management enables you to view shapes, regions or uploads shape/excel files that can be plotted on map to create sales territories within Microsoft Dynamics 365. User can further align the territories to get proper distribution. Managers can even auto create the territories and save territories as drafts to rework on them later.

Geocode Dynamics 365 CRM Data

Unlock the locational aspect of your Dynamics 365 CRM data by getting the geo-coordinates for the address information stored in Dynamics 365 CRM records by Geocoding maps in Microsoft Dynamics 365. With this, users can plot the CRM records on the map, create optimized routes to save travel time and costs, and much more.

A complete guide to enhance Dynamics 365

Field Service with Integrated Maps!

More Features

Truck Routing

Plot optimized truck routes on map with the routing solution within Dynamics 365 along with details of hazardous material carried and following routes dedicated to trucks.

POI Locations

Find nearby places of interest like Coffee Shops, Gas station, Restaurants, Parking by entering keywords and quickly setting up meeting at nearby POI locations.

Multiple Categories

Plot multiple categories for a single entity on map within Dynamics 365 CRM as a single pushpin where each category is taken into consideration and the final pushpin is a juxtaposition of all three categories.

PCF Controls

Add custom controls on fields or grids within Dynamics CRM to view records on map on the data set or the dashboards that are shipped along with the solution.

Bing Maps License

Use Bing Maps License free of cost shipped along with the solution or enter your own Bing Maps Key.

Census Data

Plot Census Data on map to visualize Housing units, Area land, Area water, Population Demographics, and others to make informed decisions.

Turn-By-Turn Navigation

Follow the Dynamics 365 route map with turn-by-turn navigation using Waze App and Google Maps with live traffic updates and quick re-routing in case any waypoint is rescheduled.

Multiple Territories

For custom business needs, visualize records with deeper insights with multiple territories plotted with common records.

Dataverse Support

Deploy Maplytics on Power Apps with Support for Dataverse without any compromise on quality and security with brilliant UX and UI.

Modify Pushpins & Data Grid

Bring your own icons for pushpins for personalized view. Also, customize the proportion of view data grid visible on map for quicker analysis.

Color Coded Pushpins

Define the ranges for category attributes and select the color & shape of pushpins. Change the heat map color scale as per the preference for easy analysis on the map.

Personalize Settings

Maplytics, the Dynamics 365 mapping tool offers the ability to personalize the app based on your preference on user and organization level in Dynamics CRM and therefore offer seamless mapping services.

Device Compatible

Stay mobile and visualize your Dynamics CRM data on Android, iOS, and Windows, Mobiles and Tablets.

Multi-Language Support

Maplytics currently supports English, German, French, Spanish, Portuguese, Turkish, Hungarian, Dutch, Polish, Arabic and Russian languages.

Plot related records

Perform drill-down analysis of a particular record by plotting its related (child) records on the map and study their relationships.

Marketing Lists

Create Localized Marketing Campaigns and boost conversions by building a targeted marketing list that can be approached to generate leads and sales.