Make Your CRM Data AI-Ready by Removing Duplicates
Get AI-Ready Data with Real-Time Duplicate Detection and Smart Record Merging
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What is DeDupeD?
DeDupeD is an automated, no-code data deduplication and identity resolution solution for Microsoft Dynamics 365 CRM and Dataverse. Built to strengthen Dynamics 365 data quality, DeDupeD uses advanced rule-based logic and fuzzy matching for identity resolution to accurately detect, prevent, and merge duplicate records across leads, contacts, accounts, and custom entities. By real-time duplicate identification at the point of data entry and intelligently merging existing records with a single click, DeDupeD helps organizations maintain unified customer profiles and create a true single customer view in CRM. The result is a single, trusted source of customer data that improves reporting accuracy, protects sales pipelines, and ensures your CRM is ready for AI, Copilot, and automation. With clean, governed, and AI-ready CRM data, DeDupeD gives teams complete control over data quality—without code, complexity, or manual effort.
Recent Updates
Automatically decide the master record using rules tailored to your business requirements.
Automatically merge duplicate records in bulk to create a single, trusted source of CRM data.
Decide when records should merge, be reviewed, or stopped, using rules that match your business needs.
Merge multiple records in one action, keeping the right master, the right data, and a complete customer history.
Information Vault
Benefits of using DeDupeD
Enable trustworthy AI and Copilot insights by keeping your Dynamics 365 data clean, accurate, and unified.
Reduce CRM clutter & storage waste by eliminating redundant records while preserving complete customer history.
Save hours of manual effort by automating duplicate cleanup and reviewing only the records that truly need attention.
Create a single, trusted customer view that gives sales and marketing teams confidence in every decision they make.
Supported On
Dynamics 365 CRM
Online
Features
Here’s how DeDupeD can help you maintain CRM Data Quality
Build a Single Customer View by Identifying & Preventing Duplicates
Identify & Prevent Duplicate Records
DeDupeD helps teams identify and prevent duplicate records in Dynamics 365 CRM in real time and at scale, ensuring CRM data stays clean, reliable, and AI-ready. It intelligently detects duplicates while records are created, updated, or reviewed, so bad data never enters your CRM unnoticed. Using advanced matching and prevention logic, DeDupeD finds duplicates even when names, emails, or phone numbers look different, and stops duplicate records during user entry, imports, workflows, and backend processes. Teams can quickly spot duplicates during daily CRM work or scan existing data in seconds, eliminating manual cleanup and protecting reporting, automation, and Copilot insights.
Intelligent Matching Built for Real CRM Data
Fuzzy Matching for Identity Resolution
Customer data rarely looks the same across CRM systems. Names are spelled differently, phone numbers use multiple formats, and records are created by users, imports, and integrations. Exact matching rules can’t reliably recognize when these records represent the same real-world customer. DeDupeD uses intelligent fuzzy matching to resolve customer identity accurately in Dynamics 365 CRM. By analyzing phonetic similarity, partial matches, and format variations across multiple fields and entities, DeDupeD identifies records that represent the same person or business, even when the data doesn’t look identical. It will results into a true single customer identity, fewer hidden duplicates, and CRM data that sales teams, automation, and AI can trust.
Safely Merge Duplicate Records
Merging duplicate records in CRM can be risky without the right controls. DeDupeD enables safe, governed duplicate merging in Dynamics 365 CRM, ensuring teams create a single, accurate customer record without losing important data, relationships, or history.
With intelligent master record selection and field-level merge logic, DeDupeD combines duplicate data the right way—preserving the most accurate values, merging text and numeric fields correctly, and applying address-aware merge rules. Bulk merging makes it easy to clean up legacy data at scale, while built-in governance ensures reporting, automation, and AI insights remain reliable.
Result: One trusted customer record, complete history, and CRM data teams can confidently rely on.
More Features
Auto Merge with Governance
Automatically merge duplicates created by imports, workflows, and integrations using governed rules that protect data accuracy, relationships, and history.
Scheduled Duplicate Monitoring
Detect duplicates automatically on a defined schedule to keep CRM data clean and consistent over time.
User-Friendly Merge Experience
Review and merge duplicate records using a familiar, Dynamics 365-native interface that requires no training.
Precision Filtering for Complex Data
Use advanced, business-specific filters to accurately identify duplicates even in complex or customized CRM environments.
Form-Level Duplicate Control
Apply duplicate checks only on selected CRM forms to balance data quality with user experience.
Merge Multiple Duplicates in One Selection
Merge multiple duplicate records instantly from any Dynamics 365 grid while preserving relationships and data integrity.
testimonials
What Our Customers Are Saying?
Our Blogs
How to Improve Data Accuracy and Eliminate Duplicates in Dynamics 365 CRM
Duplicate data might not seem like a big deal until your CRM starts giving mixed signals, your sales reps chase the same lead twice, or your reports stop adding up.
Step-by-Step Guide to Duplicate Detection and Merge Rules in Dynamics 365 CRM
In Dynamics 365 CRM, you can create Duplicate Matching Rules that tell the system how to compare data across entities like Contacts, Accounts, or Leads..
New Release: Auto-Merge Duplicate Records in Dynamics 365 CRM with Master Rules
Duplicate records are one of the biggest hidden productivity killers in Dynamics 365 CRM. They waste valuable time, cause confusion, and undermine trust…
Frequently Asked Questions
You can find duplicate records in Dynamics 365 by setting up native duplicate detection rules in CRM. As well as you can automate duplicate checks on a monthly, weekly, and daily basis, and detect duplicates On-Demand from anywhere in the CRM by just a click of a button using the DeDupeD App.
You can detect fuzzy and similar-sounding duplicate records in Dynamics 365 CRM using DeDupeD’s fuzzy matching functionality. You can adjust accuracy levels—Low (broad matches), Medium (balanced, 60-79% score), or High (precise)—to fine-tune results. You can also set a match quality score to improve accuracy and reduce false duplicates, keeping your data clean and reliable.
In Dynamics 365 CRM, you can prevent duplicates from entering the CRM across all entities (OOB or Custom) at both the server and client sides using DeDupeD App.
On server side you can prevent duplicates when creating new records and updating existing records using the Assembly, WPF Application, and Data Import processes, Power Automate, and Workflow. On the client side, you can prevent duplicates upon saving the record and on field changes, reducing the need for frequent manual clean-ups.
You can find duplicate records in Dynamics 365 by setting up native duplicate detection rules in CRM. As well as you can automate duplicate checks on a monthly, weekly, and daily basis, and detect duplicates On-Demand from anywhere in the CRM by just a click of a button using the DeDupeD App.
CRM data becomes AI-ready when it is clean, accurate, and unified. This requires removing duplicates, preventing bad data at entry, and maintaining consistent customer records over time.
Reach out to us today to know more!
