Make Your CRM Data AI-Ready by Removing Duplicates
Get Real-Time Duplicate Detection and Intelligent Record Merging in Dynamics 365 CRM
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What is DeDupeD?
DeDupeD is an automated, no-code data deduplication and identity resolution solution for Microsoft Dynamics 365 CRM and Dataverse. Built to strengthen Dynamics 365 data quality, DeDupeD uses advanced rule-based logic and fuzzy matching for identity resolution to accurately detect, prevent, and merge duplicate records across leads, contacts, accounts, and custom entities. By real-time duplicate identification at the point of data entry and intelligently merging existing records in Dynamics 365 with a single click, DeDupeD helps organizations maintain unified customer profiles and create a true single customer view in CRM. The result is a single, trusted source of customer data that improves reporting accuracy, protects sales pipelines, and ensures your CRM is ready for AI, Copilot, and automation. With clean, governed, and AI-ready CRM data, DeDupeD gives teams complete control over data quality—without code, complexity, or manual effort.
Recent Updates
Automatically decide the master record using rules tailored to your business requirements.
Automatically merge duplicate records in bulk to create a single, trusted source of CRM data.
Decide when records should merge, be reviewed, or stopped, using rules that match your business needs.
Enhanced data deduplication with related entity support to uncover hidden duplicates across linked records.
Information Vault
Benefits of using DeDupeD
Enable trustworthy AI and Copilot insights by keeping your Dynamics 365 data clean, accurate, and unified.
Reduce CRM clutter & storage waste by eliminating redundant records while preserving complete customer history.
Save hours of manual effort by automating duplicate cleanup and reviewing only the records that truly need attention.
Create a single, trusted customer view that gives sales and marketing teams confidence in every decision they make.
Supported On
Dynamics 365 CRM
Online
Features
Here’s how DeDupeD can help you maintain CRM Data Quality
Build a Single Customer View by Identifying & Preventing Duplicates
Identify & Prevent Duplicate Records in Dynamics 365 CRM
DeDupeD is a Dynamics 365 duplicate record prevention tool that operates in real time across all record entry points, user-facing, automated, and bulk. DeDupeD also detects and prevents duplicate records in Dynamics 365 in real time, during user entry, imports, workflows, and backend processes, ensuring Dynamics CRM data accuracy and AI-readiness.
- Detect duplicate Dynamics 365 records in real time, as records are created, updated, or reviewed
- Find duplicate Dynamics 365 data even when names, emails, or phone numbers look different using advanced matching logic
- Remove duplicate Dynamics 365 data introduced via user entry, bulk imports, workflows, and backend processes
- Identify duplicate records based on Related entity relationship to uncover hidden duplicates across linked records in Dynamics 365 CRM.
- Purpose-built duplicate merge tool for Dynamics 365, merge, flag, or block duplicates without leaving your CRM
Intelligent Duplicate Detection Using Fuzzy Matching - Resolve Customer Identity Accurately
DeDupeD uses intelligent fuzzy matching for duplicate detection in Dynamics 365 CRM, analyzing phonetic similarity, partial matches, and format variations to resolve customer identity accurately, even when CRM data doesn’t look identical.
- Goes beyond exact match rules, uses intelligent fuzzy matching conditions to detect duplicates in Dynamics 365 CRM even when names, phone numbers, and emails are formatted differently
- Resolves customer identity in Dynamics 365 CRM by analyzing phonetic similarity, partial field matches, and format variations across multiple fields and entities
- Eliminates hidden duplicates that standard Dynamics 365 duplicate detection rules consistently miss
- Delivers a true single customer view, one accurate identity per contact, lead, or account in your CRM
Merge Duplicate Records in Dynamics 365 with Custom Rules
DeDupeD lets teams safely merge duplicate records in Dynamics 365 using custom field-level rules, intelligent master record selection, and bulk merging, preserving data, relationships, and history without risk.
- Safely merge duplicate Dynamics 365 records without losing critical data, related records, or activity history
- Intelligent master record selection ensures the most accurate, complete record is always retained as the primary
- Custom field-level merge rules control exactly how text fields, numeric values, and address fields are combined, no guesswork, no data loss
- Address-aware merge logic preserves structured location data correctly across contact, lead, and account records
- Bulk merging enables teams to merge duplicate Dynamics 365 records at scale, cleaning up legacy CRM data without manual effort
- Built-in governance keeps reporting accurate, workflows intact, and Microsoft Copilot insights reliable after every merge
- Delivers one trusted customer record with complete history, a single, verified identity your entire team can confidently act on
More Features
Auto Merge with Governance
Automatically merge duplicate records created by imports, workflows, and integrations using governed rules that protect data accuracy, relationships, and history.
Scheduled Duplicate Monitoring
Detect duplicates in Dynamics 365 CRM automatically on a defined schedule to keep CRM data clean and consistent over time.
User-Friendly Merge Experience
Review and merge duplicate records in Dynamics 365 using a familiar, native interface that requires no training.
Precision Filtering for Complex Data
Use advanced, business-specific filters to accurately identify duplicates even in complex or customized CRM environments.
Form-Level Duplicate Control
Apply duplicate checks only on selected CRM forms to balance data quality with user experience.
Merge Multiple Duplicates in One Selection
Merge multiple duplicate records from any Dynamics 365 grid instantly, while preserving relationships and data integrity.
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What Our Customers Are Saying?
Our Blogs
How to Improve Data Accuracy and Eliminate Duplicates in Dynamics 365 CRM
Duplicate data might not seem like a big deal until your CRM starts giving mixed signals, your sales reps chase the same lead twice, or your reports stop adding up.
Step-by-Step Guide to Duplicate Detection and Merge Rules in Dynamics 365 CRM
In Dynamics 365 CRM, you can create Duplicate Matching Rules that tell the system how to compare data across entities like Contacts, Accounts, or Leads..
New Release: Auto-Merge Duplicate Records in Dynamics 365 CRM with Master Rules
Duplicate records are one of the biggest hidden productivity killers in Dynamics 365 CRM. They waste valuable time, cause confusion, and undermine trust…
Frequently Asked Questions
You can find duplicate records in Dynamics 365 by setting up native duplicate detection rules in CRM. As well as you can automate duplicate checks on a monthly, weekly, and daily basis, and detect duplicates On-Demand from anywhere in the CRM by just a click of a button using the DeDupeD App.
You can detect fuzzy and similar-sounding duplicate records in Dynamics 365 CRM using DeDupeD’s fuzzy matching functionality. You can adjust the accuracy level to Low (broad matches), Medium (balanced, 60-79% score), or High (precise) to fine-tune results. You can also set a match quality score to improve accuracy and reduce false duplicates, keeping your data clean and reliable.
In Dynamics 365 CRM, you can prevent duplicates from entering the CRM across all entities (OOB or Custom) at both the server and client sides using DeDupeD App.
On server side you can prevent duplicates when creating new records and updating existing records using the Assembly, WPF Application, and Data Import processes, Power Automate, and Workflow. On the client side, you can prevent duplicates upon saving the record and on field changes, reducing the need for frequent manual clean-ups.
You can find duplicate records in Dynamics 365 by setting up native duplicate detection rules in CRM. You can automate duplicate checks on a monthly, weekly, and daily basis, and detect duplicates in Dynamics 365 On-Demand from anywhere in the CRM by just a click of a button using the DeDupeD App.
CRM data becomes AI-ready when it is clean, accurate, and unified. This requires removing duplicates, preventing bad data at entry, and maintaining consistent customer records over time.
Struggling with duplicate CRM data?
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