Your Existing Consent Data Shouldn’t Have to Start From Zero
When organizations move to Customer Insights – Journeys, one question often comes up immediately: what happens to the consent preferences we already have? Your contacts and leads may already contain years of email preferences through fields such as Email and Bulk Email. Asking every existing customer to provide consent again is not only unnecessary, but… Read More: Your Existing Consent Data Shouldn’t Have to Start From Zero »