Mailchimp integration with Dynamics 365 CRM – Sync Audience, Tags, Campaigns and more!

By | December 19, 2021

m4d info

The growth rate of business organizations that have a well-coordinated Marketing and Sales teams are always higher than others. Have doubts? Then have a look at some interesting facts that accentuates this claim:

  • 87% of sales and marketing professionals believes collaboration between sales and marketing enables critical business growth
  • Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates
  • Aligning both departments can help generate 209% more revenue from marketing
  • 43% of sales and marketing people are of the opinion that the biggest challenge when it comes to aligning sales and marketing departments is lack of accurate/shared data on target accounts and prospects

From the above facts, two things are crystal clear – the necessity of well-coordinated Sales & Marketing teams and the challenge they face because of the information gap between two teams.

And this is where Inogic has come up with a perfect solution in the form of Marketing4Dynamics – A powerful Dynamics 365 CRM and Mailchimp Integration app.

To know how Marketing4Dynamics can help you, check out this infographic given below.

m4d infographic

In short, Marketing4Dynamics helps you to:

  • Sync Mailchimp Audience with Dynamics CRM Marketing Lists: Marketing4Dynamics supports two-way sync of Leads/Contacts/Members which are available in Mailchimp and/or Dynamics 365 CRM. Any addition or removal of members from Mailchimp audience or Marketing List in Dynamics 365 CRM will be auto synced to the other side. This will eliminate any inaccuracies or confusions related to customer data between both teams and also there will be no data duplicity.
  • Sync Mailchimp Campaigns: Statistics of Mailchimp email marketing campaigns and member activities (Open, Sent, Click, Unsubscribed and Bounced) is made available within easy reach of sales team in CRM. This helps to bridge the information gap between Sales and Marketing team, thereby strengthening the collaboration between both teams.
  • Analyze Campaign statistics on Dashboard: Graphical representation of Mailchimp campaign statistics on CRM dashboards provides a clear picture of the success rate of campaigns carried out. With visualization, there is no room for misinterpreting numbers and figures. This proves quite helpful for planning and developing marketing activities that piques customer interest resulting in higher sales and profit.
  • Sync Campaign interactions from Mailchimp: Member interactions with the marketing newsletter sent from Mailchimp is synced to respective Contact/Lead in Dynamics 365 CRM. This helps the sales team members to track customer engagement and enable up-sell/cross-sell opportunities.

This is not all! There is more to Marketing4Dynamics!

Find out more about this Microsoft Preferred app by downloading it from our website or Microsoft AppSource for a free trial of 15 days.

Feel free to send us your suggestions or requirements at crm@inogic.com

Until then – Have fun-filled, happiness-integrated Holidays!