2025 was a remarkable year for Maplytics. Across product innovation, AI breakthroughs, and meaningful engagement with the broader CRM community, Maplytics re-emphasized how location analytics and intelligent automation can transform everyday business operations.
As enterprises continue to embrace digital transformation and data-driven decision-making, Maplytics has positioned itself at the forefront of end-to-end geo-mapping and analytical solutions. In this yearly recap, we reflect on the major accomplishments that defined 2025 and look ahead to where 2026 could take us, especially as features like conversational AI become more central to how teams work.
Going Beyond Maps
At the start of the year, Maplytics aimed at delivering deeper functionality and features that help users extract actionable insights from their CRM data with ease. The focus was to make geo-mapping more powerful, workflows more efficient, and analytics more intuitive.
This vision came to life through several major updates and new capabilities throughout 2025, expanding what users could expect from their CRM’s location intelligence. It shifted from interactive, manual mapping to AI-driven intelligence.
| You can download a 15-day free trial of Maplytics now and experience the tool in your environment! |
Summer 2025 Technical Update
One of the most substantial releases of the year landed in the summer, bringing significant enhancements across the product:
- Azure Maps Integration– By integrating Microsoft’s next-generation map platform, Maplytics improved map rendering, accuracy, and performance within Dynamics 365/PowerApps/ Power Pages/Dataverse. Users benefited from richer visuals, faster response times, and more precise geo-location data. With Bing ready to retire soon, this switch is essential.
- Smarter Territory Management– The territory planning experience saw a major upgrade with new balancing, hierarchy visualization, and draft workflows. Users/ CRM Admins could manage regions more effectively, balance workloads based on key metrics like revenue or account count, and save multiple territory versions for strategic planning.
- Expanded Bulk and Categorization Tools– To support larger datasets and more complex workflows, Maplytics introduced bulk editing and better categorization features. These changes significantly reduced manual work when updating or configuring map attributes across large record sets.
- Live Tracking Enhancements– Support for time zone awareness and improved route waypoints made it easier for global teams to coordinate field tasks with real-time accuracy and geo context.
- Canvas App Integration– Maplytics extended mapping capabilities into Microsoft Power Apps Canvas Apps, enabling custom application builders to embed interactive maps and visualize CRM records in unique, workflow-specific interfaces.
- Plot data from File– With this addition, users can save CRM space as they can plot records directly from an Excel instead of adding the records to the CRM and then visualizing them on the map.
These updates helped teams visualize data in ways that were more contextually rich and more relevant to the decisions they make every day.
Introducing MapCopilot- AI that Talks Maps
Perhaps the most talked-about launch of the year was MapCopilot– a conversational AI assistant built directly into Maplytics. With the rise of AI adoption across enterprise software, MapCopilot brought a new dimension to geo-analytics by letting users interact with their data using natural-language prompts.
Rather than navigating through multiple menus and filters, users could simply type or speak requests such as:
- “Show all leads within 10 miles of my current location.”
- “Optimize routes for plotted sales visits.”
- “Find nearby gas stations.”
These conversational interactions get instantly translated into visual insights on the map, proximity searches, or optimized route plans, creating a more intuitive user experience and lowering the barrier to entry for advanced location intelligence. This innovation empowers even non-technical team members to get fast, accurate spatial insights without a steep learning curve.
MapCopilot also assists users in motion, such as field reps, managers, and service personnel. They can ask questions directly from mobile devices, enabling smarter decisions on the go. The contextual understanding across prompts (viz., requesting a follow-up filter after an initial plot) further enhances its utility.
Analytics that Drive Action
The real value of Maplytics in 2025 was measured in impact as well. Organizations using Maplytics reported:
- Faster territory planning compared to traditional methods
- Increased field productivity due to optimized routing
- More equitable workload distribution across sales and service teams
- Better decision-making with visual insights that link geography and business metrics
By combining CRM data with spatial intelligence and AI assistance, Maplytics helped users focus less on data wrangling and more on driving value with decisions that matter.
Events & Community Engagement
Maplytics also made its presence felt across key industry events in 2025, engaging with customers, partners, and Dynamics 365 professionals around the globe.
In May 2025, Maplytics took the stage at DynamicsMinds- a leading event for CRM and Power Platform professionals. Attendees were introduced to the latest mapping innovations and real-world use cases, seeing firsthand how location intelligence could enhance business outcomes across industries.
At this event, the Maplytics team showcased map visualizations, territory workflows, and how CRM data could be turned into actionable insights in an interactive setting that encouraged learning and hands-on exploration.
Later in the year, Maplytics featured prominently at the Community Summit North America event, where the spotlight was on AI + Maps featuring MapCopilot. The booth demonstrated live use cases, inviting attendees to experience how natural language queries could literally transform the way they interact with maps and CRM records.
These events highlighted Maplytics’ innovation and reinforced that location intelligence is a strategic asset for modern business.
A Gist of What 2025 Taught Us
From a leadership perspective, 2025 underscored several key insights-
- AI must be functional, not just flashy. Conversational AI features like MapCopilot demonstrated that AI is most valuable when it simplifies real workflows and delivers practical insights rather than just aesthetic enhancements.
- Integration is critical. Deep embedding within Dynamics 365 with Azure Maps meant users could access spatial insights without context switching, making work smoother.
- Community shapes innovation. Feedback from users, partners, and field professionals helped refine features throughout the year, ensuring enhancements met real business needs.
Eyes Ahead In 2026
As we look to 2026, the Maplytics roadmap is focused on expanding AI capabilities even further, evolving MapCopilot to provide deeper predictive insights, and creating more intelligent automation that anticipates user needs.
As organizations continue to rethink how location intelligence fits into everyday decision-making, the focus moving into 2026 remains on making mapping smarter, more intuitive, and easier to act upon. The next phase of innovation is expected to emphasize greater use of AI, improved automation, and experiences that adapt naturally to how teams work.
A Year of Progress and New Beginnings
2025 was a transformative year for Maplytics- blending smart maps, meaningful AI innovation, and strong community engagement. From Azure Maps integration and territory management improvements to the debut of MapCopilot and memorable event appearances, the trajectory was upwards.
But the story doesn’t end here. As we step into 2026, the journey continues with bigger visions, bold innovations, and ever-closer alignment to the needs of organizations that rely on Dynamics 365 for mission-critical decisions.
Here’s to another year of smarter mapping!
What’s More?
Organizations interested in adopting Maplytics, 15-day free trials, or personalized demos are encouraged to contact Maplytics’ sales team at crm@inogic.com
For more information, visit our Website or Microsoft Marketplace. One can hop onto the detailed Blogs, Client Testimonials, Success Stories, Industry Applications, and Video Library for a quick query resolution. Technical docs for the working of Maplytics are also available for reference.
Kindly leave us a review or write about your experience on AppSource or the G2 Website.