In the ever-changing world of modern business, location analytics has moved from being a “nice-to-have” to an absolute necessity. Companies need actionable, real-time insights that connect geography with strategy, more than just static data.
When it comes to geo-analytics for the Microsoft ecosystem, Maplytics stands out as the ultimate solution. Built natively for Microsoft Dynamics 365, Maplytics combines AI-powered location intelligence with deep CRM integration to drive smarter sales, optimized operations, and higher profits. It also caters to Power Apps, Power Pages, and Dataverse users.
Here are 10 compelling reasons why Maplytics is the best geo-analytical application for Microsoft Dynamics 365.
1. Microsoft Certified and Seamlessly Integrated
Maplytics is a Microsoft AppSource-certified solution, meaning it has passed rigorous security and compatibility checks. The map integration in Dynamics 365 is seamless, allowing you to work entirely within your familiar CRM environment with no exporting, switching, or juggling multiple tools required.
2. 20+ Constantly Upgraded Smart Features
With over 20 powerful geo-analytical features, Maplytics is constantly evolving to meet the needs of sales, service, and marketing teams. From heat maps in Dynamics 365 to territory mapping, every feature is fine-tuned based on customer feedback, special client requests, industry standards, and real-world use cases.
3. Territory Management that Works Smarter
Territory management in Dynamics 365 with Maplytics is precise and flexible. It has reduced the organizational work of a Sales Manager from 3-4 days to 3-4 hours. Businesses can create and balance sales territories based on geography, workload, or revenue potential. The feature ensures every territory is optimized to maximize coverage and minimize overlap, giving reps a clear focus area. This assures maximum market coverage and minimum work overload.
4. Sales Route Optimization in Dynamics 365
Field reps spend less time driving and more time selling with sales route optimization in Dynamics 365. A client has reportedly saved 16 hours a day on business travel with accurate Route Optimization. Maplytics considers traffic conditions, meeting priorities, and roadblocks to create the most efficient daily routes directly on the Dynamics 365 route map. With appointments pre-scheduled using Auto Scheduling, plotting road maps for travel becomes easier.
5. Lower Fuel Costs and Boosted Productivity
Optimized route mapping in Dynamics 365 doesn’t just save time — it reduces fuel costs significantly. $6000 per month was saved on fuel costs by a reputed client. With proximity search, reps can find and visit nearby clients or prospects between appointments, ensuring no travel time goes to waste despite delays, ad hoc calls, or cancellations.
6. Targeted Marketing with Location Intelligence
Marketing campaigns become sharper and more effective when powered by Dynamics CRM map integration. Maplytics helps you target high-value regions viewed using Heat Maps, identify customer hotspots, and run hyper-local campaigns that convert local leads into loyal customers.
7. Real-Time Tracking for Faster Response
Emergencies and last-minute changes can derail operations, unless you have Real-Time Tracking. Managers can monitor field activity live, reassign tasks instantly, and prevent escalations, ensuring service commitments are met without stress.
8. Visual Decision-Making with Heat Maps
Data is more powerful when you can see it. Heat maps in Dynamics 365 reveal sales performance, service request density, and lead distribution at a glance. This visual insight makes it easier to identify gaps, opportunities, and emerging trends.
9. Satisfied Clients and Loyal Partners
From small businesses to global enterprises, Maplytics has earned the trust of organizations worldwide. The loyal client base is proof of the application’s consistent performance, adaptability, and business value.
10. Continuous Innovation for the Future
Maplytics isn’t just keeping up with the industry but helping shape the future of geo-analytics in Dynamics 365. With innovations like MapCopilot AI and Azure Maps integration, businesses can expect even smarter recommendations, predictive insights, and automation.
Why Maplytics is the Go-To for Microsoft Dynamics 365 Users?
In a competitive market, agility is everything. Whether it’s territory management in Dynamics 365, route planning, proximity search, or heat maps, Maplytics transforms raw CRM data into strategic action plans. By integrating location intelligence directly into Dynamics 365, businesses can optimize field operations, target the right customers, and make faster, data-backed decisions.
Maplytics isn’t just a tool but a partner in your success. From sales route optimization in Dynamics 365 to Dynamics CRM map integration, every feature is designed to save time, cut costs, and drive results.
What’s More?
Maplytics is like water that can be moulded into any shape. It makes Bing Maps and Azure Maps integration within Dynamics 365 look seamless. Radius Search, Route Mapping, and more have become super easy to use. To get more acquainted and experience it first-hand, one can write to crm@inogic.com. To investigate the product further with a personalized demo within Microsoft Dynamics 365 CRM / Dataverse, get in touch with the team. For applied knowledge, visit our Website or Microsoft AppSource. One can hop onto the detailed Blogs, Client Testimonials, Success Stories, Industry Applications, and Video Library for a quick query resolution. You can check out our technical tutorial video series #KnowYourMaplytics here, and for fun Tips & Tricks about Maplytics, have a look at our series #ProAtMaplytics here. Technical docs for the working of Maplytics are also available for reference.
You can also leave us a review or write about your experience on AppSource or the G2 Website.