{"id":45880,"date":"2026-08-24T16:56:22","date_gmt":"2026-08-24T11:26:22","guid":{"rendered":"https:\/\/www.inogic.com\/blog\/?p=45880"},"modified":"2026-08-24T16:56:22","modified_gmt":"2026-08-24T11:26:22","slug":"add-to-calendar-in-customer-insights-a-quick-guide","status":"publish","type":"post","link":"https:\/\/www.inogic.com\/blog\/2026\/08\/add-to-calendar-in-customer-insights-a-quick-guide\/","title":{"rendered":"Add to Calendar in Customer Insights A Quick Guide"},"content":{"rendered":"

\"Add<\/p>\n

Event marketers know the drill: a contact registers enthusiastically for a webinar, then forgets about it entirely by the time it starts. Customer Insights \u2013 Journeys addresses this gap with a native Add to Calendar<\/strong> button that lets registered contacts drop the event straight into their calendar app from the confirmation email.<\/p>\n

Why it matters<\/strong><\/h3>\n

No-shows are one of the biggest silent killers of event ROI \u2014 registration numbers look great, attendance numbers don’t. Adding a calendar reminder at the point of registration is one of the simplest, lowest-effort ways to close that gap, and doing it natively (instead of a manual workaround) means less setup and fewer broken links.<\/p>\n

How to set it up<\/strong><\/h3>\n
    \n
  1. In the email designer, add a button.<\/li>\n
  2. On the button’s Properties<\/strong> tab, set Link to \u2192 Add to Calendar<\/strong>.<\/li>\n
  3. Choose what the file should contain: event only, sessions only, or both.<\/li>\n
  4. Select the event to link to.<\/li>\n
  5. Set your button text and styling.<\/li>\n<\/ol>\n

    \"Add<\/p>\n

    Where this button belongs<\/strong><\/h3>\n

    This isn’t a general-purpose email button – it’s tied to registration data, so it only makes sense inside a journey that fires after someone registers. The standard pattern is a trigger-based journey built on the Event Registration Created<\/strong> trigger: a contact submits the registration form, the trigger fires, and the journey sends a welcome\/confirmation email containing the Add to Calendar button. The same journey pattern is typically extended with reminder emails (seven days and one day out) and a text message an hour before the event, using the Event Check-in<\/strong> and Event Registration Cancelled<\/strong> triggers to branch the post-event follow-up between “thank you for attending” and “we missed you” paths.<\/p>\n

    The practical implication: build the Add to Calendar button into your registration confirmation email, not a generic newsletter or invitation blast, because the button’s visibility depends entirely on the recipient already having a registration record tied to that event.<\/p>\n

    \"Add<\/p>\n

    How the iCalendar Button Works in Reality (Outlook and Gmail)<\/strong><\/h3>\n

    The Add to Calendar button doesn’t link to a static file. Every time a contact clicks it, Customer Insights \u2013 Journeys generates a personalized iCalendar (.ics) file<\/strong> on the fly, which is downloadable, built from that specific contact’s actual event or session registration. You control:<\/p>\n