{"id":33440,"date":"2022-12-22T15:07:49","date_gmt":"2022-12-22T09:37:49","guid":{"rendered":"https:\/\/www.inogic.com\/blog\/?p=33440"},"modified":"2024-08-12T10:51:27","modified_gmt":"2024-08-12T05:21:27","slug":"dynamics-365-crm-maps-combining-location-intelligence-crm-to-create-a-great-customer-experience-strategy","status":"publish","type":"post","link":"https:\/\/www.inogic.com\/blog\/2022\/12\/dynamics-365-crm-maps-combining-location-intelligence-crm-to-create-a-great-customer-experience-strategy\/","title":{"rendered":"Dynamics 365 CRM Maps: Combining Location Intelligence + CRM to create a Great Customer Experience Strategy!"},"content":{"rendered":"

\"Maps\"<\/a><\/p>\n

\n

“Where data aligns with geography, intelligence comes to life.” – An Experienced Guide<\/strong><\/em><\/h2>\n<\/blockquote>\n

Have you heard about Location Intelligence?<\/strong><\/h2>\n

Location Intelligence is a term that has been evolving in the industry for decades. Did you know that 80% of the data collected by organizations has a locational component<\/a>? When properly analyzed, this component can drive powerful insights and optimize data utility. This valuable knowledge enables businesses to make smart, informed decisions about strategy, market structure, target group analysis, marketing playlists, and more!<\/p>\n

In simple terms, location intelligence combines human essentials with map technology to generate actionable insights that boost business productivity and growth.<\/p>\n

How does it apply in real life?<\/strong><\/h2>\n

Imagine a global car brand looking to expand into a new country that is culturally and economically different from its home base. Traditional methods might involve studying maps and selecting regions for offices and manufacturing plants. However, with location integration<\/strong>, the publicly available census data of the new country can be integrated with maps. This integration helps in understanding the population density and their buying capacities in different regions. Residential and industrial lands can be identified, and transport facilities can be studied. Areas providing raw materials and potential markets for the cars can be visualized. Work patterns, spending trends, economic status, and cultural preferences of potential buyers can be documented. This comprehensive analysis allows the company to wisely choose the location for their office base, avoiding major surprises later on. That’s the power of Dynamics 365 maps<\/strong> combined with location intelligence.<\/p>\n

How has Location Intelligence evolved?<\/strong><\/h2>\n

Location Intelligence traces its roots back to 1854 during the cholera pandemic in London. John Snow created a map that displayed the affected areas and the infected water source, establishing a relationship between the sick and the water source. The first software based on location intelligence emerged in 1980, and by 2006, the first interactive app using this technology was developed. In 2011, location intelligence began penetrating commercial industries, and by 2012, it was being taught as a subject, either independently or alongside artificial intelligence. Today, Dynamics CRM maps<\/strong> and other location intelligence tools are prevalent across various industries and have become an industry in themselves. The global market size for Location Intelligence was valued at $14 billion <\/strong>in 2021<\/a>.<\/p>\n

What industries use Location Intelligence?<\/strong><\/h2>\n

Many industries benefit from being intelligently informed. Here are a few examples:<\/p>\n